Novawild | Natural Pet Food New Zealand

Real

Ingredients

Whole cuts. Real food. Nothing artificial.

Natural

Nourishment

Good goodness in every bite and every scoop.

Proudly

Local

Made in New Zealand with quality you can trust.

SUPERFOOD

Freeze-Dried Treats

Three proteins

One wildly good crunch

ESSENTIALS

Functional Powders

Three functional ingredients

One simple daily routine

A More Thoughtful Approach to Pet Wellness

We believe better pet nutrition begins with real food. That’s why every Novawild recipe starts with ingredients carefully selected for the natural goodness they bring to your pet’s bowl.

Shop now

The Real Ingredients

New Zealand Green-Lipped Mussel

For healthy joints and easy movement

South Pacific Krill

For healthy skin and a naturally glossy coat

Cranberry

For a healthy urinary tract and bladder

Organic Turmeric

For joint comfort and everyday mobility

Organic Spirulina

For antioxidant-rich nutrition and everyday vitality.

New Zealand Grass-Fed Lamb Tripe

For everyday digestive health and gut wellbeing.

Beetroot

For natural plant nutrients and overall wellbeing.

Marine Cartilage

For joint strength and everyday mobility support

It Started with Buddy

Buddy’s fifth birthday looked like any other, but it made me stop. Five years had passed in a heartbeat. I wanted more walks, more muddy paws and more ordinary days together. Above all, I wanted those years to be healthy, active and full.

So I began turning over every pack and reading every line. Yet label after label left me with more questions than answers. Drawing on more than a decade of experience in human health supplements, I created what I had been searching for.

Real ingredients I could recognise.

Natural nutrition I could trust.

Nothing unnecessary.

That became Novawild. The care I wanted for Buddy now shapes everything we make for the pets you love.

Our Story